man bootstrap-upward
How it works.
Experienced founders investing time and money in yours, from first pitch through Series A.
- 01 · pitchSend a pitchA few sentences and a link. No deck.
- 02 · callMeet a partnerYour users, your market and where you're stuck.
- 03 · buildWork togetherGo-to-market and build sprints, one-to-one.
- 04 · investWe investSAFE or priced, whichever fits your round.
- 05 · repeatKeep climbingWe keep investing as you grow, and we stay close when you raise again.
THE UPGRADE PATH
What we work on, version by version.
v0 → v1 · buildPrototype to production
- Architecture review and re-platform plan
- Security hardening and compliance basics
- Performance, reliability and model cost control
v1 → v2 · go-to-marketUsers to buyers
- Ideal customer and positioning
- Pricing and packaging
- First sales motion, CRM and paid channels
v2 → next · capitalRound to round
- Metrics and story for the next raise
- Introductions when you're ready
- Hands-on help through the whole raise
- Ongoing participation across rounds
PLAIN TERMS
No cohorts. No moving.
We back technical founders building AI and agentic products with real users.
- how we invest
- ongoing participation across rounds
- instrument
- SAFE or priced
- stages
- pre-seed → A
- based in
- SF Bay · NYC · LA