man bootstrap-upward

How it works.

Experienced founders investing time and money in yours, from first pitch through Series A.

  1. 01 · pitchSend a pitchA few sentences and a link. No deck.
  2. 02 · callMeet a partnerYour users, your market and where you're stuck.
  3. 03 · buildWork togetherGo-to-market and build sprints, one-to-one.
  4. 04 · investWe investSAFE or priced, whichever fits your round.
  5. 05 · repeatKeep climbingWe keep investing as you grow, and we stay close when you raise again.

THE UPGRADE PATH

What we work on, version by version.

v0 → v1 · build

Prototype to production

  • Architecture review and re-platform plan
  • Security hardening and compliance basics
  • Performance, reliability and model cost control
v1 → v2 · go-to-market

Users to buyers

  • Ideal customer and positioning
  • Pricing and packaging
  • First sales motion, CRM and paid channels
v2 → next · capital

Round to round

  • Metrics and story for the next raise
  • Introductions when you're ready
  • Hands-on help through the whole raise
  • Ongoing participation across rounds

PLAIN TERMS

No cohorts. No moving.

We back technical founders building AI and agentic products with real users.

how we invest
ongoing participation across rounds
instrument
SAFE or priced
stages
pre-seed → A
based in
SF Bay · NYC · LA

Ready for step 01?

Load your pitch →